Prince Harry to use coronation trip to his advantage when he returns to the States? Required fields are marked *. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. Privacy Policy. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth. Vote for the campaign below in The Drums Creative Works. We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.. With the amount of people falling victim to scams going up, were determined to do what we can to protect people and hope that approaching the topic from a different angle with the light-hearted nature of the Bank of Antandec will help it stick in peoples minds.. Watch the ad again and understand the irony. He enthuses: "Lets be honest, no one really likes bills, but origami bills - well thats more like it.". The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Once again you have those two imbeciles doing an advert for you. Santander announces Ant & Dec as new brand ambassadors Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. At 31 December 2018, the bank has c23,800 employees. Santander slammed for Ant and Dec advert - Entertainment Daily Nothing else stood a chance.". Ant will join you. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. What a waste of money, it did not stop scammers taken money out off my account on the 16th October2022. Your email address will not be published. Santander TV Advert for Ant & Dec 2020. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. Santander and the flame logo are registered trademarks. Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. Santander UK has agreed a deal with the nations favourites Ant & Dec presenters of Ant & Decs Saturday Night Takeaway, Britains Got Talent and Im a Celebrity Get Me Out of Here! Well said Val. Keith Moor, Santander's chief marketing officer, said: "We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. 'Back to School' is a collaborative effort between. Your advert about scams and scammers that appeared on our televisions, which is advertised by two idiots dressed in red trousers. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. All rights reserved. Shamima Begum? Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. Little do they know that pesky other red bank has got there first. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. Santander UK plc. Please make it stop. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. Ant and Dec's hilarious series of adverts for banking giant Santander have continued - with a new TV spot that sees them enlist a professional origami expert. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. On Quality, when the campaign launched it was second behind just Nationwide in a list of bank brands. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? Ant and Dec admit they nearly split last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Jamie Oliver shares emotional tribute following sad death: I cant believe Im writing this, Richard Madeley reveals wife Judy is sleeping in spare room as he thanks GMB viewers for advice, Im A Celebrity South Africa viewers share same theory as new arrivals announced. Ant and Dec enlist origami expert to mangle customers' bills in Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. YouGov Ad of the Month - UK: Santander | WARC I would never bank with you whiles these Muppets keep advertising,do they not have enough money. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. And his ingenious way to achieve this incredible feat is by introducing a personal origami master - ready for action when those bills arrive through the letter box. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. - to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. All rights reserved. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! Ant & Dec - Wikipedia In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. Ant and Dec achieve 'life-long dream' of opening own bank in Santander These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . 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The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. It has been used in many ads like Cheetos Super Bowl commercials. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander Bank of Antandec campaign. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. Doing a bank. They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. The latest 'Bank of Antandec' campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. Mr drink drive himself. It was created for the brand: Santander, by ad agency: House 337. Also Santander and Ant and Dec dont care what you think, said another. What did you think of Santanders Ant and Dec advert? Despite this, over six in 10 UK children and young people say they havent yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative. A video of Ant and Dec from ITV on. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. That has led to its highest increase in full mortgage applications in a decade. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. Questions To Ask Oneness Pentecostal Believers - QUESTIONSD Decs big idea is to help customers feel better about their household bills by making them more interesting. Ant and Dec's Santander Advert Paycheck . However, it now sits fourth having seen its score decline by 4.4 points to 10.9. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. Santander have released a fantastic new advert featuring Ant and Dec. CEO Dec has an incredible banking. Scammer Time' was published in United Kingdom in October, 2022. The Antandec marketing campaign will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way, the bank says. Ant and Dec transform into 1980s video game characters in - The Sun after Ant McPartlin was fined for drink driving. Ant and Dec's hilarious series of adverts for banking giant Santander Santander claims that figure is unprecedented in the banking industry. more. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. Xeim Limited, Registered in England and Wales with number 05243851 The partnership was facilitated by leading talent agency YMU Group. . However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. 2023 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. Lets be honest, no one really likes bills, but origami bills - well thats more like it.
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